A live site, audited and fixed.
The site was live, but nobody could tell if it brought in a single lead.
Air to Air AC & Heating serves San Antonio and the surrounding area. As co-owner and the only person on marketing, I owned the website end to end: what it says, how it's organized, and whether it works.
What was already working.
The structure was solid: Home, Services, About, Financing, Reviews, FAQs, Contact and Blog, plus localized service area pages that reference real streets and neighborhoods instead of swapping in a city name.
Trust signals were already strong and consistent: BBB A+, a 5.0 Google rating, manufacturer certifications, financing, and click to call, text, booking and chat on every page.
Customers praised our before and after photos. The website didn't show a single one.
From audit to shipped fixes.
I rewrote site copy, restructured the information architecture, and shipped new service and location pages. Tracing why “the phones weren't ringing,” I found the contact form and click to call buttons fired no analytics event at all, so I fixed the GA4 conversion tracking and leads from the site can finally be measured. I also submitted the indexing backlog in Search Console and built a 30 day content and local SEO calendar across the service areas.
Priority plan
- DoneAdd real photos of recent jobs on the homepage.
- Add a service area address and map that match the Google Business Profile exactly.
- List specific business hours on the page and in the schema markup.
- Replace the static reviews with a live Google Reviews feed and rating schema.
- Add FAQ schema to the FAQs page.
- Add a support email to the Contact page and footer.
- Recheck Search Console until the indexing backlog clears.