Crystal Rosales
UX/UI DesignerSummary
UX/UI Designer (Southern Institute UI/UX Certification, 2026) applying user-centered design and design thinking to mobile apps and websites, from user research to usability testing and high-fidelity Figma prototypes. 7+ years in real estate and home services, designing for technicians, homeowners and agents firsthand.
Skills
UX: User-Centered Design, Design Thinking, User Research, User Interviews, Usability Testing, Competitive Analysis, Personas, Information Architecture, User Flows, Wireframing, Research Synthesis, UX Writing
UI & Tools: Figma, FigJam, Figma Slides, Prototyping, Smart Animate, Mobile App UI, Responsive Web Design, Style Guides, Design Systems, Components, Accessible Design (Color Contrast, Touch Targets), Adobe XD, Canva, HTML, CSS, GA4, SEO
Professional: Stakeholder Collaboration, Presenting Design Work, Sprint-Based Workflow, Client Communication, Project Ownership
UX Projects
- Designed an 8-step mobile flow from arrival to signed job, plus a companion homeowner app in the same design system.
- Built 20 high-fidelity screens and a style guide for sun, gloves and one-handed use (48px+ touch targets, high contrast).
- Usability tested with 2 field technicians and shipped 4 design changes, including a customer view mode and an offline sync queue; delivered a clickable Figma prototype.
- Interviewed home sellers, listing agents and contractors to learn why missed repairs derail deals at inspection.
- Created 2 personas, information architecture, a 5-step user flow and 8 high-fidelity screens with color-coded risk status.
- Usability tested with 5 home sellers and made 4 design changes, including a rooms overview and plain-language repair notes.
- Audited 7 page types and 12 service area pages, ranked 8 UX and SEO gaps by impact, then rewrote copy, restructured the information architecture and shipped new pages.
- Fixed broken GA4 conversion tracking so website leads can be measured for the first time.
Experience
- Own the company website, brand and marketing design, including web content, flyers, business cards and social media graphics.
- Run scheduling, dispatch and customer follow-up; turned workflow pain points into the Air to Air Field app concept.
- Guide residential buyers and sellers ($80K–$1.5M), design listing marketing, and schedule candidate interviews for a new team.
- Represented buyers and sellers from first showing through closing and created listing marketing on transaction deadlines.
- Guided prospective tenants from tour to signed lease using AppFolio property management software.
Education & Certifications
UI/UX Design Certification, Southern Institute, 2026 | Texas Real Estate License, Active